All Case studies

Coachino – A Platform for Gym Coaches

Coachino

I owned the End-to-End process for Researching and Designing the product.

The app had 2 target audience, with the goal of facilitating the process between them and providing a unified channel of communication.

  • User 01 Gym Coaches

    • Onboarding Clients
    • Creating Plans
    • Tracking Progress

  • User 02 Gym Goers

    • Submitting Questionnaires
    • Following a Plan
    • Tracking Progress

Who are we competing against?

Competitive matrix comparing Hevy, Strong, Muscle Booster, Fitlog across 7 capabilities
HevyStrongMuscle BoosterFitlog
Logging Workouts
Logging Nutrition
Logging Supplements
Tracking Progress
Creating Plans
Coaching Clients
Good UX

How do coaches operate with traditional methods?

Registration
Survey
Instructions
Plans
Tracking Progress
Touchpoint
Instagram / WhatsApp
WhatsApp
PDF
PDF
Sheets / Word
What happens
Gets payment from the client, usually through wallets
A long form of questions is sent to the client
Sends a PDF with the general instructions
Sends a PDF with the assigned Diet and Workout plans
Tracks client progress through a spreadsheet or document
Pain point
Payments aren't secured by a third party
Answers come back separately, with no link to the questions
Creating these PDFs takes real effort, or someone hired to do it
Creating these PDFs takes real effort, or someone hired to do it
No graphs or visual representation of the client's data
Opportunity
Offer secure payments through the platform
Offer a more professional form, similar to Google's
Offer a guidebook feature coaches can build themselves
Offer a plan creator with easy drag & drop for workout and diet
Offer a dashboard of each client's progress to review
Source:
  • 3 coaches observed

How do coaches operate with Fitlog?

Registration
Survey
Instructions
Plans
Tracking Progress
Touchpoint
Instagram / WhatsApp
Fitlog platform
Fitlog platform
Fitlog platform
Fitlog platform
What happens
Gets payment from the client and invites them to Fitlog
A long form of questions is assigned to the client
Assigns instructions per plan
Assigns plans to the client by choosing from previous templates
Tracks client progress through tables of numbers
Pain point
Payments aren't secured by a third party
The form has no sections, and question types are limited
No pain point recorded for this stage
The experience isn't as seamless as it should be
No graphs or visual representation of the client's data
Opportunity
Offer secure payments through the platform
Offer a more customizable form, similar to Google's
Offer a similar instructions feature
Offer a plan creator with easy drag & drop for workout and diet
Offer a dashboard of each client's progress to review
Source:
  • 3 coaches interviewed

Our Value Proposition

What is the coach's main problem?

Coaches spend extra effort through multiple platforms to handle their clients.

What value can we offer?

Create one platform for coaches to handle all their clients, with segmented plans and visualized data graphs — helping them grow their business by making their job easier.

How do coaches create plans?

Plan ASegment ASegment BItem AItem BItem C
Edit Workout Info — plan name, duration, and workout notes
Edit Workout Info
Edit Workout Plan — plan info and segments list
Edit Workout Plan
Edit Segment — exercises, sets, reps, and tempo
Edit Segment

What kind of plans do coaches need?

WorkoutExercisesDietMealsProtocolSupplementsCardio
Edit Diet Plan — meal items with calories, protein, carbs, fats
Edit Diet Plan
Plans — tabbed list across Workout, Diet, Protocol, and Cardio
Plans
Edit Cardio Plan — intensity, heart rate, and duration
Edit Cardio Plan
Edit Protocol Plan — supplement items and timing
Edit Protocol Plan

How do coaches check their clients' progress?

Client DashboardProgressCheckinsPlansProfile
Progress — diet and workout charts
Progress
Checkins — weight history and photos
Checkins
Plans — assigned workout, diet, and supps plans
Plans
Profile — subscription status
Profile

Other challenges

These were deprioritized and postponed.

The PDF plans are hard to make, but they serve the coach's brand.

Make app colours customizable to the coach and add their logo.

Coaches don't have much data on their clients and their business overall.

Make an overview dashboard for coaches to show stats about their userbase and their activity.

According to industry experts, some coaches design PDFs themselves, without hiring a designer.

Build a parallel desktop web portal to sustain coaches who prefer using PCs to make plans.

One platform to fit all their needs

  • 01 Create modular Plans

    Segments and exercises snap together into a plan, instead of one long list.

  • 02 Curate plans to Clients

    Assign the right plan type per client from a single library.

Plans — tabbed list across Workout, Diet, Protocol, and Cardio
Client dashboard — diet and workout progress charts

  • 03 Onboard and Checkin Clients

    Collect the intake survey and weekly checkins in one flow.

  • 04 Progress and Subscription Tracking

    See workout, diet, and subscription status on one dashboard.

Next case studyWhite-Label SaaS POS
1/10
4 min read