Kirollos Malek
Senior Product Designer with 5 years in SaaS, working end to end from research to shipped systems. I build and maintain systems backed by evidence from research, not assumptions.
Most recently, I redesigned our densest, highest-traffic ERP forms, saving seconds on every task through observation, session data, and A/B testing, built on a token-driven, scalable design system. To make iteration faster, I also built an AI-assisted design-to-code pipeline in cooperation with developers, cutting front-end implementation from 20% of engineering capacity to under 1%.
Where I've made an Impact
Rethinking Form Usability
Led the Research guiding the redesign of the highest traffic screens in an ERP system, starting with foundational research, then testing iterations to find what actually worked.
Scalable Design System
Owned the design system behind Microtec's ERP ecosystem, the Tokens, the Component structure, and the Handoff to two dev teams, optimizing their workflow.
Coachino – A Platform for Gym Coaches
Owned the End-to-End process for Researching and Designing the product, with the goal of facilitating the process between 2 target audiences.
White-Label SaaS POS
I owned the End-to-End Design process for the tablet field Point of Sale, from initial wireframing and foundational research to the final prototypes.
Courier Ops App
Led and Moderated research to understand and fix logistic human errors holistically.
My Highlighted UI Shots
My Experience
Product Designer
- Owned the design system behind the ERP ecosystem, covering tokens, components, and handoff to two dev teams, consolidating 50+ variants into 8 components across four brands.
- Cut front-end UI implementation from 20% of engineering capacity per sprint to under 1%; a new brand or platform now ships in under 5 minutes of code.
- Led end-to-end redesign of core ERP forms: sales invoice entry 40s to 25s (-37.5%), journal entry 35s to 22s, client onboarding 3 days to 1.5.
- Disproved my own first redesign when the standard tabbed pattern tested 25% slower, then rebuilt it from six observation sessions around a keyboard-first mental model.
- Built an AI-assisted design-to-code pipeline (Figma MCP, component index, Claude) against real Angular and Flutter APIs; mentored junior designers.
Product Design Consultant (Part-Time)
- Launched an MVP product experience for HR admin users into a mature, competitive market, then supervised Phase 2 of the roadmap.
- Owned a scalable design system for the SaaS platform, supporting growth from launch to 2 signed customers.
Product Designer (Freelance)
- Designed an Arabic RTL tablet point-of-sale for field salesmen, replacing hand-written orders and returns that were reconciled at the office a day later.
- Built a three-layer token architecture that ships each client brand in light and dark from one imported file, with no per-brand code changes.
Product Designer (Freelance)
- Owned research and design for a platform replacing the WhatsApp, PDF, and spreadsheet workflow gym coaches used to manage clients.
- Ran observation sessions with 3 coaches and interviews with 2 more; designed a segmented plan builder and a client progress dashboard.
UX/UI Designer
- Moderated research with inventory managers and couriers, tracing an 18% delivery failure rate to information lost across four handoff stages.
- Designed a courier mobile app and management dashboard: delivery failure 18% to 7%, trip close-out 15 to 10 min, excess mileage 30% to 12%.
- Built a UI design system for new projects, reducing design time on task by over 20% for the team.
UI Designer
Landing pages and websites for external clients, from brand templates and creative direction.